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A stand is not all you
get; you will also receive a
whole publicity campaign
carefully designed by the
organizer to help you
maximize the business
opportunities offered by the
exhibition, here are some of
the strategies use:
Newspaper Ads
A series of ads will be run
in the daily local
newspapers. The campaign
will begin few days before
the official opening and
will continue throughout the
exhibition period.
The Exhibition Catalogue
Exhibition Catalogue will be
issued, containing
information and
advertisements on the
participating companies will
be distributed to the
visitors of the Exhibition.
Invitations
Invitation cards will be
addressed to the Ministry of
Defense, Ministry of
Interior, Civil defense
Directorate, Kuwait Fir
Service Directorate,
Military Academies, Police
Academies, Special Forces,
Embassies, Oil Companies,
Securities Companies, Banks,
VIP’s in the fields of
politics, economics and
business, ….
Press Releases
Press releases about the
participants in the
Exhibition will appear in
the local newspapers before
and during the period of the
exhibition.
Press Conference
press conference for the
participating companies will
be organized during the
Exhibition period.
Newspaper Coverage
The Exhibition and its
opening ceremony will be
covered by Kuwait
newspapers.
TV Coverage
The Exhibition and its
opening ceremony will be
covered by Kuwait TV,in
addition to a special
coverage by the other TV
channels.
SMS Invitations
SMS Invitations will be sent
to all ZAIN subscribers for
bigger and better quality of
visitors.
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